iHerb Excluded Brands: Current List and Promo Code Rules
Why does an iHerb promo code apply to some products but not others? A common reason is that one of the items belongs to an excluded brand.
iHerb excluded brands are a separate group of manufacturers whose products do not participate in many standard iHerb promotions. The list can change over time: some brands may be removed while others are added.
That means an older list published several years ago should not be treated as current.
At present, iHerb lists 16 excluded brands: Bioderma, Bluebonnet Nutrition, Canine Matrix, Fungi Perfecti, Goli Nutrition, Heather’s Tummy Care, Metabolic Maintenance, Dr. Mercola, Motherlove, BioSil, NeuroScience, Navage, Vital Nutrients, Solgar, Natural Factors, and Pixi Beauty.
What is an iHerb excluded brand?
iHerb regularly runs broad sales and promotions, such as discounts on an entire order, a specific category, or orders above a minimum purchase amount.
Some manufacturers ask iHerb not to include their products in these promotions. iHerb refers to these manufacturers as Excluded Brands.
This designation says nothing about a brand’s quality and does not mean its products can never be purchased at a discount. It refers specifically to restrictions for particular iHerb promotions.
Each offer can have different terms, so the final price should always be confirmed in the cart.
Current iHerb excluded brands list
According to iHerb’s current rules, the list contains these 16 brands:
| No. | Brand | Main category |
|---|---|---|
| 1 | Bioderma | Skin care |
| 2 | Bluebonnet Nutrition | Vitamins and supplements |
| 3 | Canine Matrix | Dog supplements |
| 4 | Fungi Perfecti | Mushroom supplements |
| 5 | Goli Nutrition | Chewable supplements |
| 6 | Heather’s Tummy Care | Digestive care |
| 7 | Metabolic Maintenance | Professional supplements |
| 8 | Dr. Mercola | Supplements and wellness |
| 9 | Motherlove | Motherhood and care |
| 10 | BioSil | Skin, hair, and nails |
| 11 | NeuroScience | Professional supplements |
| 12 | Navage | Nasal and sinus care |
| 13 | Vital Nutrients | Professional supplements |
| 14 | Solgar | Vitamins and supplements |
| 15 | Natural Factors | Vitamins and supplements |
| 16 | Pixi Beauty | Cosmetics and skin care |
The excluded-brands list may change. Check the terms of the specific promotion directly on iHerb.
How do iHerb promo codes work with excluded brands?
The key point is that a promo code may be accepted by the system while the discount applies only to products eligible for the promotion.
For example, suppose your cart contains California Gold Nutrition products totaling $50 and a $30 Solgar product. The cart total is $80. If a 20% order promo is active and Solgar is excluded, the discount is calculated only on the eligible $50.
Usually, an excluded-brand product does not prevent the code from applying to other products in the same cart. The discount simply does not apply to that particular item.
Minimum-order promotions require extra attention
If a promo code requires a minimum purchase amount, excluded-brand products may not count toward the qualifying total.
For instance, if the offer requires $60 in eligible products and your cart contains $40 in regular items plus $30 in Solgar products, the total cart value is $70, but only $40 may count toward the promotion. The $60 threshold has not been reached.
This is one reason an iHerb promo code can appear not to work even when the overall cart total meets the advertised amount.
If you plan to place an order on iHerb, check the active promo code before paying.
A brief look at each excluded brand
Bioderma
Bioderma is a French dermatological skin-care brand, known especially for Sensibio H2O micellar water and lines for sensitive, dry, and blemish-prone skin.
Bluebonnet Nutrition
Bluebonnet Nutrition is an American producer of vitamins, minerals, and dietary supplements, including single-nutrient products, minerals, and combination formulas.
Canine Matrix
Canine Matrix specializes in supplements for dogs, including products based on mushroom ingredients.
Fungi Perfecti
Fungi Perfecti focuses on functional mushroom products, including reishi, lion’s mane, cordyceps, and other mushroom blends.
Goli Nutrition
Goli Nutrition is known for dietary supplements in chewable form. Its range includes products with vitamins and other functional ingredients.
Heather’s Tummy Care
Heather’s Tummy Care focuses on digestive-care products, particularly soluble-fiber products and herbal teas.
Metabolic Maintenance
Metabolic Maintenance belongs to the professional supplement segment and produces vitamins, minerals, amino acids, and combination formulas.
Dr. Mercola
Dr. Mercola offers dietary supplements and wellness products, including vitamins, minerals, probiotics, and other products.
Motherlove
Motherlove focuses on products for pregnancy, motherhood, and breastfeeding, including care products and plant-based items.
BioSil
BioSil is best known for supplements positioned in the skin, hair, and nail support category.
NeuroScience
NeuroScience is a professional supplement brand with formulas aimed at different areas of nutritional support.
Navage
Navage specializes in nasal irrigation devices and replacement supplies.
Vital Nutrients
Vital Nutrients produces professional dietary supplements, including vitamins, minerals, botanical extracts, and combination products.
Solgar
Solgar is a well-known vitamin and dietary supplement brand with a broad range of vitamins, minerals, amino acids, and botanical ingredients.
Natural Factors
Natural Factors is a Canadian producer of vitamins and dietary supplements, including minerals, vitamins, botanical extracts, probiotics, and other products.
Pixi Beauty
Pixi Beauty is a cosmetics brand known mainly for skin-care products, toners, and products containing acids.
Which brands are no longer on the iHerb exclusions list?
The excluded-brands list is not permanent and has changed several times. Older versions included brands such as:
- Carlson Labs
- DaVinci Laboratories of Vermont
- Great Lakes Gelatin
- Nordic Naturals
- Terry Naturally
- Thorne
- Zhou Nutrition
- BSN
- Isopure
- Optimum Nutrition
- ThinkThin
- Earth Mama
- Kiss My Face
- Little DaVinci
- Aura Cacia
These names are not currently included in iHerb’s official excluded-brands list.
That does not guarantee that every product from these brands qualifies for every promotion. A particular promo code may have additional restrictions by product, category, country, or other conditions.
For that reason, rely on the terms of the specific promotion and the final cart discount rather than old lists found online.
Which brands were added?
Compared with the older version of this article, the current list includes brands that were not previously listed, including:
- Bioderma
- Canine Matrix
- Goli Nutrition
- Navage
- Vital Nutrients
- Natural Factors
This is a useful reminder to check and update the list periodically.
Exclusions can apply to individual products, too
iHerb has both Excluded Brands and Excluded Items—individual products that do not participate in a promotion.
A brand may therefore be absent from the list above while a particular product is still excluded from a specific offer.
Possible reasons listed by iHerb include:
- manufacturer restrictions;
- regional restrictions;
- temperature sensitivity;
- other conditions applying to the product or promotion.
So the rule “the brand is not listed, therefore the discount will definitely apply” is not reliable.
How to check whether an iHerb promo code applies
The most reliable method is to check the discount directly in your cart:
- Add the product to your cart.
- Apply the active promo code.
- Review the discount by product. If an item is excluded, its price will not be reduced.
- Check the qualifying minimum. For promotions requiring a minimum order amount, remember that excluded products may not count toward the threshold.
- Read the offer terms. Different promo codes can have different restrictions.
For current iHerb codes and offers, see the iHerb promo codes and current discounts page.
Can you get a discount on an excluded brand another way?
“Excluded brand” does not necessarily mean that a product will always be sold only at its regular price.
The restriction concerns promotions under iHerb’s rules and the terms of a particular offer. Prices can change, and other types of offers may have their own conditions.
Instead of looking for ways around the restriction, compare:
- the product’s current price;
- the terms of the specific promotion;
- the price of comparable products;
- the final cost of the entire cart.
Common questions about iHerb excluded brands
Why does an iHerb promo code not discount Solgar?
Solgar is currently listed by iHerb among brands excluded from promotions. A standard code may therefore apply to other products in the cart without reducing the price of Solgar products.
Does Natural Factors participate in iHerb promo codes?
Natural Factors is currently listed by iHerb as an excluded brand. For ordinary promotions, assume its products are excluded unless the terms of a particular offer state otherwise.
Why was the promo code accepted but the discount was smaller than expected?
One possible reason is that the cart contains excluded-brand products or individual items that do not participate in the promotion. The discount percentage applies only to products that meet the offer terms.
Do excluded brands count toward a promotion’s minimum order amount?
Not when the code requires a minimum amount of eligible products. iHerb states that excluded products do not count toward the promotional order total.
Is Thorne still an excluded brand?
Thorne appeared on older exclusion lists, but it is not currently listed in iHerb’s official Excluded Brands list. A specific product should still be checked against the offer terms and in the cart.
Is Nordic Naturals an iHerb excluded brand?
Nordic Naturals also appeared on earlier lists, but it is not currently in the official Excluded Brands list. This does not guarantee that every Nordic Naturals product qualifies for every promotion.
Can the excluded-brands list change again?
Yes. iHerb can change its promo-code rules and terms, and the exclusions list has changed in the past. It is worth checking this information periodically.
Bottom line
iHerb excluded brands are manufacturers whose products are not included in standard marketplace promotions under the applicable rules.
The current official list contains 16 brands:
Bioderma, Bluebonnet Nutrition, Canine Matrix, Fungi Perfecti, Goli Nutrition, Heather’s Tummy Care, Metabolic Maintenance, Dr. Mercola, Motherlove, BioSil, NeuroScience, Navage, Vital Nutrients, Solgar, Natural Factors, and Pixi Beauty.
The practical rule is simple: do not rely on old brand lists or calculate the discount solely from the cart total. Read the terms of the specific promo code and check the actual discount shown in your iHerb cart.
Also remember that a brand’s absence from the exclusions list does not guarantee that every product will qualify for every offer. Individual product restrictions may apply.
Updated: The list was checked against iHerb’s official rules. Because iHerb and manufacturers can change promotion terms, the excluded-brands list may change as well.
