iHerb Brands: Current List and Recent Brand Changes
If familiar iHerb brands have disappeared from search or products are arriving in new packaging, they may not be gone. Several iHerb-owned brands are being consolidated under California Gold Nutrition and Mild By Nature.
If you have been shopping on iHerb for a while, you may have noticed some familiar brands disappearing from search, new names appearing on packages, or products showing up under a different brand. The reason is that iHerb is consolidating some of its in-house brands.
For example, Lake Avenue Nutrition products are moving under California Gold Nutrition, while Sierra Bees is becoming part of Mild By Nature.
Key point: Many familiar products have not disappeared. In some cases, the brand name, product name, and packaging design are changing while the product continues to be sold under a new brand.
This guide explains which iHerb-owned brands are currently listed, which ones are being consolidated, where to look for familiar products, and how to check whether a brand belongs to iHerb.
Current list of iHerb-owned brands
iHerb’s official brand pages may still show the following brands and product lines:
- California Gold Nutrition
- Mild By Nature
- Idealove
- Super Nutrition
- Sympli
- Lake Avenue Nutrition
- Sierra Bees
- PrescriptSkin
- Solumeve
- Charlie and Frank
- HealthyBiom
- ZOI Research
This list needs an important qualification: several of these brands are in the process of being consolidated. It is more useful to consider each brand’s current status than simply count the names.
Which iHerb brands are being consolidated?
According to the current iHerb information, the changes are as follows:
| Former brand | New brand | Status |
|---|---|---|
| Lake Avenue Nutrition | California Gold Nutrition | Being consolidated |
| Super Nutrition | California Gold Nutrition | Being consolidated |
| Charlie and Frank | California Gold Nutrition | Being consolidated |
| Solumeve | California Gold Nutrition | Being consolidated |
| Sierra Bees | Mild By Nature | Being consolidated |
| PrescriptSkin | Mild By Nature | Being consolidated |
| Sympli | Mild By Nature | Being consolidated |
| Idealove | Idealove | Name retained |
- Lake Avenue Nutrition → California Gold Nutrition
- Super Nutrition → California Gold Nutrition
- Charlie and Frank → California Gold Nutrition
- Solumeve → California Gold Nutrition
- Sierra Bees → Mild By Nature
- PrescriptSkin → Mild By Nature
- Sympli → Mild By Nature
- Idealove → Idealove
Why is iHerb consolidating its brands?
Over the years, iHerb introduced many in-house brands. Some operated in similar categories, which could make it difficult for shoppers to understand how one iHerb-owned brand differed from another.
The company is now gradually bringing part of its assortment under larger, more recognizable names. California Gold Nutrition and Mild By Nature are becoming the main umbrella brands for a significant portion of that assortment.
For shoppers, the practical takeaway is simple: if an older brand no longer appears in search, try looking for the product by name under its new brand.
California Gold Nutrition
California Gold Nutrition is one of iHerb’s largest in-house brands. Its assortment includes vitamins, minerals, omega-3 products, probiotics, collagen, dietary supplements, food products, and sports nutrition.
The California Gold Nutrition assortment is expanding as products from these brands move under it:
- Lake Avenue Nutrition
- Super Nutrition
- Charlie and Frank
- Solumeve
Browse California Gold Nutrition on iHerb
Popular California Gold Nutrition products
- California Gold Nutrition, Omega-3 Premium Fish Oil, 100 softgels Fish oil with EPA and DHA in softgels.
- California Gold Nutrition, CollagenUP®, 206 g Hydrolyzed marine collagen peptides combined with hyaluronic acid and vitamin C.
- California Gold Nutrition, Omega-3 Premium Fish Oil, 240 softgels A larger package of the brand’s omega-3 product.
- California Gold Nutrition, Hydrolyzed Collagen Peptides, Types I & III Unflavored hydrolyzed collagen peptides of types I and III.
If you plan to place an order on iHerb, check the active promo code before paying.
What happened to Lake Avenue Nutrition?
Lake Avenue Nutrition was familiar to iHerb shoppers for vitamins, minerals, probiotics, and other dietary supplements. The brand is now officially moving under California Gold Nutrition.
Lake Avenue Nutrition → California Gold Nutrition
If you cannot find a product by its old Lake Avenue Nutrition brand name, try searching for the product name within California Gold Nutrition.
Search California Gold Nutrition products
What happened to Super Nutrition?
Super Nutrition focused mainly on multivitamin formulas, minerals, botanical ingredients, and combination supplements. It is also being consolidated with California Gold Nutrition.
Super Nutrition → California Gold Nutrition
What happened to Charlie and Frank?
Charlie and Frank was an iHerb-owned brand for pet products, including supplements, balms, shampoos, and other products for cats and dogs. The brand is now moving under California Gold Nutrition.
Charlie and Frank → California Gold Nutrition
What happened to Solumeve?
Solumeve was a beauty-focused line offering supplements and products for skin, hair, and nails. Its products are also moving under California Gold Nutrition.
Solumeve → California Gold Nutrition
Mild By Nature
Mild By Nature is an iHerb-owned brand focused primarily on hair, skin, and body care, along with products for mothers and children.
It is now becoming the main brand for several familiar product lines:
- Sierra Bees
- PrescriptSkin
- Sympli
Browse Mild By Nature on iHerb
Popular Mild By Nature products
- Mild By Nature, Sierra Bees™, Organic Lip Balms, 4 pack Sierra Bees organic lip balms now listed under Mild By Nature, with Sierra Bees retained as the line name.
- Mild By Nature, Sierra Bees™, Organic Lip Balms, Variety Pack A Sierra Bees balm set with several flavors.
- Mild By Nature, Sierra Bees™, Organic Lip Balms, 8 pack A larger set of organic lip balms.
- Mild By Nature, Thickening Shampoo, B-Complex + Biotin A shampoo featuring biotin and a B-complex.
What happened to Sierra Bees?
Sierra Bees became especially recognizable through its organic lip balms. It is now part of Mild By Nature.
Sierra Bees → Mild By Nature
The change is already visible on iHerb product pages. Familiar balms may now be listed as Mild By Nature, Sierra Bees™ Organic Lip Balms. Sierra Bees remains as the line name, while Mild By Nature is listed as the primary brand.
What happened to PrescriptSkin?
PrescriptSkin focused on functional skin care, using familiar cosmetic ingredients such as retinol, vitamin C, acids, and other active ingredients. It is now being consolidated with Mild By Nature.
PrescriptSkin → Mild By Nature
What happened to Sympli?
Sympli also developed as an iHerb skincare brand. It is now becoming part of Mild By Nature.
Sympli → Mild By Nature
Idealove
Idealove is an iHerb-owned beauty brand focused primarily on skincare, including masks, patches, serums, toners, and other skin-care products.
Unlike several other brands, Idealove is retaining its name.
Idealove → Idealove
Popular Idealove products
- Idealove, Eye Admire Gold Hydrogel Eye Patches, 60 patches Hydrogel patches for the skin around the eyes.
- More Idealove products Serums, cleansing products, moisturizers, and other skincare items.
HealthyBiom
HealthyBiom is a specialized iHerb brand focused primarily on probiotic products and microbiome support. Its assortment includes formulas with different probiotic strains and concentrations.
In the current brand-consolidation guidance, HealthyBiom is not listed among the brands moving to California Gold Nutrition or Mild By Nature.
ZOI Research
ZOI Research is another specialized iHerb brand. Its main focus is combination dietary supplements designed for different health-support categories.
ZOI Research is also not listed in the current iHerb guidance as moving under California Gold Nutrition or Mild By Nature.
What happened to the other older iHerb brands?
The original version of this article listed 26 iHerb-owned brands:
- California Gold Nutrition
- Lake Avenue Nutrition
- Mild By Nature
- Sierra Bees
- Azelique
- Sierra Fit
- Vitables
- Gummiology
- PrescriptSkin
- Oslomega
- 1Kvit-C
- Charlie & Frank
- Emerald Health Bioceuticals
- Exploding Buds
- HealthyBiom
- Idealove
- Madre Labs
- Matcha Road
- Nature’s Gate
- Radiant Seoul
- Solumeve
- SunLipid
- Super Nutrition
- Sympli Beautiful
- Ultamins
- ZOI Research
That list reflected iHerb’s brand structure at the time. It should not be treated as a current list of active independent brands. The structure has changed, some older names no longer appear as separate brands, and several major lines are officially being consolidated.
Names such as Azelique, Sierra Fit, Vitables, Gummiology, Oslomega, 1Kvit-C, Madre Labs, Matcha Road, Radiant Seoul, SunLipid, and Ultamins are best viewed as part of iHerb’s brand history rather than guaranteed current standalone brands.
How can you identify an iHerb-owned brand?
iHerb groups its own products under the iHerb Brands designation.
Do not confuse these two ideas:
- A brand is sold on iHerb—that does not mean iHerb owns it.
- iHerb Brand—this indicates an iHerb-owned brand or product line.
The marketplace carries products from thousands of outside manufacturers, and only part of the assortment belongs to iHerb’s own brands.
What has not changed during the consolidation?
According to iHerb, the affected products retain:
- formulas and ingredients
- dosages
- product quantity per package
- quality standards
- price positioning
The main changes concern branding, naming, and packaging appearance. Because the transition is gradual, old and new packaging may appear in stores at the same time for a while.
Why should you still check the label?
Even though iHerb states that formulas are retained during these brand changes, it is still sensible to check the current label for every product before buying.
This is particularly important for:
- vitamins
- minerals
- probiotics
- omega-3 products
- combination dietary supplements
- products with active cosmetic ingredients
Review the active ingredients, dosage, other ingredients, manufacturer warnings, and suggested use. An iHerb-owned label does not automatically mean that a particular product is suitable for everyone.
How to find an older iHerb product after a brand change
- Do not search only by the former brand. Use the product name or main ingredient.
- Check the new brand. For Lake Avenue Nutrition, Super Nutrition, Charlie and Frank, and Solumeve, look under California Gold Nutrition.
- For Sierra Bees, PrescriptSkin, and Sympli, check Mild By Nature.
- Compare the label. Even when the product name looks familiar, verify the active ingredients and dosage.
- Review package images. During the transition, older and newer designs may look different.
iHerb brands: quick reference
| If you are looking for | Where to look now |
|---|---|
| Lake Avenue Nutrition | California Gold Nutrition |
| Super Nutrition | California Gold Nutrition |
| Charlie and Frank | California Gold Nutrition |
| Solumeve | California Gold Nutrition |
| Sierra Bees | Mild By Nature |
| PrescriptSkin | Mild By Nature |
| Sympli | Mild By Nature |
| Idealove | Idealove |
| HealthyBiom | HealthyBiom |
| ZOI Research | ZOI Research |
Should you buy iHerb-owned brands?
iHerb-owned brands include many popular products, and California Gold Nutrition, Mild By Nature, and other lines occupy a significant place in the marketplace.
Still, it is better not to choose a product solely because it belongs to iHerb Brands. The same rule applies as with any supplement or personal-care product: review the ingredients, dosage, and specific product details first, then decide whether it fits your needs.
A brand name, attractive packaging, review count, or “best seller” label does not replace reading the product information.
Bottom line: what happened to iHerb brands?
iHerb’s in-house brand structure has changed considerably over the past several years. The former list of 26 brands no longer reflects the current picture. Some official iHerb pages may still display older names separately even as newer guidance documents their consolidation.
The main changes to remember are:
- California Gold Nutrition is becoming the new brand for Lake Avenue Nutrition, Super Nutrition, Charlie and Frank, and Solumeve.
- Mild By Nature is becoming the new brand for Sierra Bees, PrescriptSkin, and Sympli.
- Idealove is retaining its name.
If a familiar brand no longer appears or a product arrives in new packaging, that does not necessarily mean the product is gone. It may simply have moved under a new name.
Shop California Gold Nutrition
Important: iHerb continues to update its in-house brand structure, packaging, and assortment. Before purchasing, check the current product name, ingredients, dosage, and description on the individual product page.
Dietary supplements do not replace a balanced diet or medical care. If you have a medical condition, are pregnant, take medication, or are unsure whether a supplement is appropriate, consult a qualified health professional.
