iHerb Turns 30: 2026 Anniversary Sale Dates, Discounts, and Promo Codes

iHerb’s anniversary campaign runs through August and September 2026 and includes several types of offers: up to 30% off more than 600 brands, daily Flash Deals with discounts of 40–50%, special offers for new customers, and a separate discount on a first purchase through the iHerb app.

There is one important detail: the main sale covering 600+ brands is launching in stages across different countries. A promo code that already works in one market may not be active in another yet.

Key point: The iHerb anniversary campaign runs through September 16, 2026. During this period, participating countries, brands, and individual offers may change, while Daily Flash Deals are updated every 24 hours.

Table of contents

• What we know about iHerb’s 30th anniversary
• When the anniversary sale runs
• When the sale starts in different countries
• Up to 30% off 600+ brands
• Daily Flash Deals of 40–50%
• 25% off for new customers
• 25% off a first purchase in the app
• Which brands are participating
• How to shop more strategically during the anniversary sale
• Frequently asked questions

iHerb turns 30

iHerb was founded in 1996, so the company celebrates its 30th anniversary in September 2026.

Today, iHerb serves approximately 180 countries and offers products from about 2,000 brands across vitamins and supplements, sports nutrition, beauty, food, baby products, household goods, and pet supplies.

For its anniversary, the company has announced a global campaign that it describes as one of the biggest sales of the year.

The main anniversary offers include:

• up to 30% off more than 600 selected brands;
• daily Flash Deals with discounts of 40–50%;
• 25% off for new customers;
• 25% off a first purchase through the app;
• additional short-term promotions and special offers throughout the anniversary period.

When does the iHerb 2026 anniversary sale run?

The main anniversary period takes place in August and September 2026.

iHerb publicly announced the start of its anniversary promotions on August 19, 2026, while some partner and regional offers received earlier Early Access.

Most global anniversary mechanics, including Flash Deals and special offers for new customers, are scheduled to run until:

September 16, 2026, at 10:00 AM U.S. Pacific Time (PT).

Because of time-zone differences, the actual end time in your country may fall on the following calendar day.

When will the iHerb 30th anniversary sale start in different countries?

The defining feature of the anniversary sale is the staged launch of the 600+ brand promotion across different regions.

In other words, the same anniversary promo code should not be expected to work in every country at the same time.

First wave: Japan, China, and Macao

These markets received early access to the anniversary offer.

• Japan
• China
• Macao

The promo code for these markets is:

Open the iHerb anniversary sale →

According to the partner schedule, this offer for the first group of markets runs until September 2, 2026, at 10:00 AM PT.

Second wave: Europe, MENA, Israel, Latin America, and Southeast Asia

The next stage of the anniversary sale is scheduled to begin on August 26.

It includes:

• European countries;
• the Middle East and North Africa (MENA);
• Israel;
• Latin America;
• Southeast Asian countries.

The promo code announced for this group is:

Check the iHerb anniversary sale →

According to the preliminary partner schedule, this wave is planned to run until September 9, 2026, at 10:00 AM PT.

Third wave: beginning in September

At the start of September, the anniversary offers are expected to expand to other major markets.

These include:

• the United States and Canada;
• South Korea and Taiwan;
• Hong Kong and Singapore;
• Australia and Oceania;
• Ukraine and CIS countries;
• the rest of the world.

This wave is expected to run mainly during the first half of September, with the global anniversary campaign ending on September 16.

Important: iHerb is rolling out anniversary offers by region. Before ordering, check the current offer for the country where your order will be delivered. If a promo code does not work yet, that does not necessarily indicate an error—the anniversary wave for your region may not have started.

Up to 30% off more than 600 brands

The central iHerb 30th anniversary offer is a special sale covering more than 600 selected brands.

The maximum discount is 30%.

It is important to read that wording carefully:

This is not a 30% discount across the entire site.

The promotion applies to a selected range of products, and the discount may vary by brand and individual item.

For example, one brand may have some products discounted by 20%, others by 25%, and selected items by 30%.

Some brands also have exclusions.

Daily iHerb Flash Deals: 40–50% discounts

The second major part of the anniversary campaign is Daily Flash Deals.

Each day, iHerb selects individual products and applies a higher discount to them.

Flash Deal terms:

• discounts of approximately 40–50%;
• new offers appear every day;
• each selection lasts approximately 24 hours;
• quantities are limited;
• an offer may end earlier if the product sells out;
• no promo code is required;
• Flash Deals are available globally.

See today’s Flash Deals →

This is the section worth checking every day during the anniversary sale. A 40–50% discount on a specific product you need may be significantly better than the standard anniversary offer of up to 30%.

I collect current iHerb 30th anniversary offers separately in the discounts section so you can quickly check which promo codes and anniversary promotions are active.

See current iHerb 30th anniversary discounts and promo codes →

25% off for new iHerb customers: NEW25

A separate offer is available for people who have never ordered from iHerb before.

During the anniversary campaign, new customers may receive:

The offer runs until September 16, 2026, at 10:00 AM PT.

Get 25% off your first order →

Under the global terms, the offer is available in most countries. South Korea has a separate promotion mechanic.

As with other iHerb promo codes, restrictions and exclusions may apply, so verify the final discount in your cart.

Separate offer for South Korea

A separate promo code has been announced for new customers in South Korea:

25% off a first purchase through the iHerb app: MYAPP25

Another anniversary promotion is available to shoppers placing their first order through the iHerb mobile app.

The promotion runs until September 16, 2026, at 10:00 AM PT.

Go to the iHerb anniversary offer →

The promotion is specifically for a first purchase through the app. This does not necessarily mean that the user must be a first-time iHerb customer altogether. Follow the offer terms displayed for your account and region.

Which brands are included in the iHerb 30th anniversary sale?

iHerb says that more than 600 selected brands are participating, so it is not possible to list the complete selection in one article.

Notable brands named in connection with the anniversary campaign include:

• Beauty of Joseon
• Lemme
• Ritual
• NOW Foods*
• California Gold Nutrition*
• Liquid I.V.
• Bloom Nutrition
• MaryRuth’s
• Sports Research
• Swanson
• Round Lab
• SKIN1004
• Mad Hippie
• Truly Beauty
• d’Alba*
• K2O
• TIRTIR
• Chamberlain Coffee
• Bob’s Red Mill
• The Honest Company
• Nordic Naturals
• Simple Mills
• Force Factor
• Nutricost*
• Metagenics*
• PanOxyl
• Natrol
• Cymbiotika
• The Good Patch
• Date Better Snacks

*For some brands, the promotion applies only to selected products. Certain items may be excluded.

Among the brands iHerb specifically mentions in connection with the anniversary sale are California Gold Nutrition, Nutricost, Doctor’s Best, Swanson, and Metagenics.

Will NOW Foods be 30% off?

NOW Foods is included in the anniversary campaign, but that does not mean every NOW Foods product will automatically receive 30% off.

Individual products may be excluded, and the actual discount can vary.

The practical approach is to open the brand’s selection, add the product you want to your cart, and check the discount applied.

Will California Gold Nutrition be discounted?

California Gold Nutrition is also participating in the anniversary campaign, although exclusions may apply to individual products.

In addition to the main anniversary sale, iHerb periodically runs separate promotions on its house brands, so it is worth comparing the current offers before ordering.

Browse California Gold Nutrition →

Can the anniversary discount be combined with a Flash Deal?

Do not assume that all discounts will be combined automatically.

Anniversary promo codes, Flash Deals, and other iHerb offers have their own terms. Generally, if a product is already part of a special promotion, an additional promo code may not apply, or the system may select the available discount.

It is best to check the final result directly in your cart.

How to shop more strategically during iHerb’s 30th anniversary

I would not recommend placing a large order immediately just because the anniversary sale has started.

“Up to 30% off” may sound appealing, but the best option depends on the specific products in your cart.

A practical approach:

1. Make a list of products you actually need. An anniversary sale is not a good reason to buy supplements or beauty products solely because of the discount percentage.
2. Check the Flash Deals. If the product you want appears in a daily promotion at 40–50% off, it may be much better value than the main sale.
3. Compare the price before applying the promo code. Focus on the final cost, not only the headline percentage.
4. Check whether the specific product is included. Even within a participating brand, some items may be excluded.
5. Do not wait on a genuinely good Flash Deal. These offers last only 24 hours and may end sooner if the product sells out.
6. If you are a new customer, compare NEW25 with other offers. A 25% discount on an eligible first order may be better than a discount limited to one brand.

Why does iHerb launch the sale in different countries on different dates?

The anniversary campaign is global, but iHerb serves approximately 180 countries. The company is therefore distributing the central 600+ brand promotion across several regional waves.

This approach allows separate promo codes and offers to be launched for specific markets while the sale expands gradually.

That is why you may see a working promo code on social media or from a creator in another country that is not yet applying to your cart.

Always check the delivery country. iHerb’s terms are determined not by the site language or your current location, but by the market for which a particular promotion is available.

Frequently asked questions about the “iHerb Turns 30” sale

When does iHerb turn 30?

iHerb was founded in 1996 and celebrates its 30th anniversary in September 2026. The company began its anniversary promotions in advance, in August.

When does the iHerb anniversary sale end?

The main global anniversary offers are scheduled to run until September 16, 2026, at 10:00 AM PT. The end date may differ for individual regional promotions.

Will the entire iHerb site be 30% off?

No. The promotion is described as up to 30% off more than 600 selected brands. It is not a sitewide sale covering the full assortment.

What is the iHerb 30th anniversary promo code?

The promo code depends on the region and campaign stage.

• 30ANNIV — first regional wave;
• IHERB30 — next group of markets;
• NEW25 — 25% off for new customers;
• MYAPP25 — 25% off a first purchase through the app;
• KRNEW25 — special offer for new customers in South Korea through the app.

Do Flash Deals require a promo code?

No. The discount on selected Flash Deal products is applied automatically.

How often do Flash Deals change?

New offers appear daily and are intended to last approximately 24 hours, or while supplies last.

What is the maximum Flash Deal discount?

The anniversary Flash Deals advertise discounts of approximately 40–50% on selected products.

Can a regular promo code be used with the anniversary sale?

That depends on the terms of the specific offer. Do not assume that promo codes can be stacked. Check the final discount in your cart.

Watch for campaign updates.

During the iHerb anniversary sale, offers may change almost daily: new Flash Deals appear, additional countries join, and promo codes may be updated.

Check current iHerb 30th anniversary offers →

Bottom line: how iHerb’s 30th anniversary campaign works

iHerb’s 2026 anniversary is not one promotion with one universal code. It is a series of sales running for almost a month.

Main offers:

• up to 30% off products from more than 600 selected brands;
• 40–50% off selected products in daily Flash Deals;
• 25% off for new customers with code NEW25;
• 25% off a first app purchase with code MYAPP25;
• new countries and regions joining in stages;
• new short-term offers throughout the anniversary campaign.

If you are planning a large iHerb order, do not focus on just one day of the sale. Watch the Daily Flash Deals and check for new offers: discounts on the particular product you need may change substantially during the anniversary period.

Visit the iHerb 30th anniversary page and see current offers →

Important: Regional dates, participating products, discount amounts, and promo codes may be adjusted by iHerb during the anniversary campaign. Check the actual promotion terms and final order total in your cart before completing your purchase.